When people visit your campaign page, they need to be able to find out who you are, what you do and how they can get involved. Most importantly, they need to find the details of the project: what it is, where it is taking place, when it will be taking place and what the money will be used for. The story needs to be clear and concise. You should try to communicate all this in as few words as possible. People are not going take the time toread an essay on your project. This was one of the issues with which we struggled the most during the preparation of Hub Johannesburg’s crowdfunding campaign. The concept of the Hub, as well as our need to relocate is quite difficult to communicate in a few paragraphs – there was a constant clash between brevity and content. After many drafts and numerous edits (with input from our whole team) we finally settled on a pitch that communicated what our campaign is all about, as well the energy and passion that we have for what we do.
Click here to view our pitch video and to read our written pitch. Let us know if you feel we were able to meet the criteria we listed above.